Well unlike the PS4pro which had an ultimately boring marketing campaign, and generally Sony recently decide to acknowledge its existence only recently, might have a tough situation on their hands. As Microsoft is brining the big guns with two advertisments that will run today on the 22nd of October.
This marketing push is much more agressive compared to Sony's mixed messaging about the PS4PRo back in 2016. While Sony did not want to alienate their fanbase with the PRO, it was not quite the substantial upgrade that everyone was hoping for. Meanwhile Microsoft has been on the push since E3 2017, and going all guns blazing to sell as much of the new system as possible.
While we wait for the full ads, here are two teasers for it:
TV commercial will air on Sunday, October 22, at 4 PM PT / 7 PM ET
on the
Xbox
YouTube channel. The video will also be shown during the Season 8 premiere of AMC's The
Walking Dead later that night and also during the Super Bowl 51 rematch
between the New England Patriots and Atlanta Falcons during NBC's Sunday Night
Football in the USA.
This marketing push is much more agressive compared to Sony's mixed messaging about the PS4PRo back in 2016. While Sony did not want to alienate their fanbase with the PRO, it was not quite the substantial upgrade that everyone was hoping for. Meanwhile Microsoft has been on the push since E3 2017, and going all guns blazing to sell as much of the new system as possible.
While we wait for the full ads, here are two teasers for it:
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